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KAREN BETTS TO LEAD THE TEAM AT HIGH DEFINITION

Posted by Nadia Burgess on January 5, 2017

9_newsIcon - HDBrowsJANUARY 5th 2017:  Karen Betts, co-founder of the brand known for pioneering the beauty industry’s brow revolution will be leading the team at High Definition as Nilam Holmes-Patel, CEO is leaving the company she co-founded in 2008. Nilam said,

“It is with sadness that I announce I am leaving High Definition. I am thankful for the amazing journey I have had working with great people to develop an innovative treatment system and products.

Together we have transformed the way people look at brows and created a strong “eyebrow” sector in the beauty industry. I would like to especially thank the High Definition team and all our stylists for all your hard work, passion, patience and loyalty which has made the brand what it is today. I will always be proud to have been a founder and leader of one of the most exciting and esteemed brands in the beauty industry.

I am looking forward to progressing my personal education and career, and finding the next thing that sets my creative heart on fire. I wish Karen Betts, the team and stylists all the best for the future.”

Karen Betts, will lead the High Definition team through the next phase of it’s journey.

“Nilam is not only a respected industry visionary and talented creative; she is a very special person who I have been proud to work alongside for so many years. I speak for the entire High Definition family when I thank her for 8 years of hard work, passion and commitment to the brand that put brows on the map and benefited thousands of salon businesses.

As Nilam leaves to carry on her journey outside of High Definition, I am commited to continuing the legacy of must-have salon treatments, prestige cosmetics and world class education with the same passion she has given for so many years.

Our brand is built on the support and commitment of over 10,000 Stylists and Stockists across the UK, and they are my key focus as we move forward. My team and I value each and every salon partner and our commitment to the salon industry is as strong as ever. Our attention this year will be spent on further cementing our brow credentials that we are so well known for, as well as growing our award winning make up collection which has been so well received since its launch in 2014.”

Karen Betts has a world wide reputation for professional education excellence. As well as taking over the helm at High Definition, Karen co-owns Nouveau Beauty Group, Nouveau Lashes and K.B Pro. Karen will be calling on her vast experience and knowledge to take High Definition forward.

ABOUT HIGH DEFINITION:

High Definition, founded in 2008 is a pioneering and award-winning British luxury beauty brand encompassing a complete range of professional training courses, specialised treatments and premium beauty products.

Professional training and education are the foundations of the group, offering courses in HD Brows – the UK’s number 1 brow treatment, make-up artistry, and nail education at their elite training academies in Leeds, Glasgow, Milton Keynes and N. Ireland



How to Create The Best Customer Experience

Posted by Nadia Burgess on January 3, 2017

P1000869Customer experience begins as soon as your client walks through your door. With this in mind, it’s vital for you to give them the very best experience. Not only will that give them the confidence that you’re a true professional but it will also give them plenty of ammo to spread the word amongst their friends and family, helping to build your brand awareness.

 

The experience starts from the first contact

Whether it’s a phone call, face to face meeting or a message via social media, keeping a professional yet friendly tone throughout your communications should be at the forefront of your mind. You want to remain personable so your client can approach you with any questions or concerns they have, but at the same time it’s key not to lose a professional touch. After all, you are performing an invasive procedure, so you should show clients that you are knowledgeable and they are in safe hands with you.

 

Explain the procedure clearly

As difficult as it may be, try to avoid jargon and technical talk when explaining the procedure to your client and any potential clients. This will keep the individual informed and manage their expectations of will be achieved during the treatment. During the consultation, you should also ignite two-way conversations and ask lots of open questions so you can decide on the perfect brow shape, lip colour or eyeliner treatment whilst making your client feel comfortable.

 

Give the client confidence

It goes without saying that your treatment room should be extremely clean and free from clutter, so we advise you to block out some time each day to give your space a thorough deep clean. When thinking about cleanliness, it’s a nice touch to show the client the brand-new needles when you get them out of the packaging so there is no doubt in their mind that you are using fresh needles for their treatment. Likewise, at the end of the treatment dispose of the needles straight away too.

 

Create the right atmosphere

Think about other factors too; have a variety of music on hand that can be tailored to the clients’ preferences to help them to relax. The last thing you want to do is unnerve a client, especially if it’s their first procedure, so make sure there are no distractions. Switch your phone off and ensure that there will be no one coming into your room during the treatment, your client needs to feel that they are your number 1 priority at all times. The less contact you have with other people or objects the smaller the chance of any cross-contamination risks too. Try not to talk about your personal life with a client too much, the appointment should be all about them and make them feel special.

 

A parting gift

After going through the aftercare instructions, why not give your client, old or new, a little parting gift? A branded gift bag containing their aftercare balm, instructions, your business card and a handwritten thank you note is a very nice touch which we have seen be highly effective with numerous artists. If you want to go the extra mile, you could even include some individually wrapped sweet treats, a makeup item or a mini set of toiletries. It won’t cost you much in comparison to the cost of the treatment so making a special effort will help you stand out and be remembered for all the right reasons. Plus, they are likely to share the photo on social media, giving you free increased exposure.

What do you like to do to give your clients the best experience? We’d love you to share your tips and tell us about the amazing things that you do so we can all learn from one another.



Permanent Cosmetics Vs Microblading

Posted by Nadia Burgess on December 16, 2016

When it comes to creating the perfect eyebrows for your client, there are two techniques that are used in the industry; traditional Permanent Cosmetics and Microblading. But what’s the difference between the two techniques and what amazing results can you create with these treatments? Well, we’re here to give you the inside scoop!

Here’s everything you need to know about each treatment, in a nutshell:

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Both treatments are still sit firmly in the tattooing family as pigment is implanted under the skins surface but the tools and techniques used is what stands them apart. Choose to train in one technique or expand your offering and choose to offer both treatment side by side, they complement each other beautifully.

Karen Betts and her team of elite trainers have been working hard to develop their own technique, purpose-made equipment and comprehensive training programme to give students skills and confidence to perform the highest level of treatments. Training in both techniques can be both challenging and rewarding so choosing the right course at one of our industry leading training academies can give you the skills and support to offer your clients exactly what they want. For more information on any of our courses whether from beginners to more experienced artists, get in touch with our training specialists on 0844 8016830.



3 Simple Steps to Start Your Career in Permanent Cosmetics

Posted by Nadia Burgess on November 30, 2016

large_editThe demand for Permanent cosmetics is growing year on year so once you’ve found the passion and the drive to succeed in Permanent Cosmetics, what steps should take next to ensure your dream career becomes your reality?

Do your research

Really think about what kind of course you want to take part in and how you would like to learn. You’ll need experienced trainers who support and guide you through your learning along with the very best working environment. After all, you will be investing money into your future so you’ll want to get the very best out of your training and journey in to your new career. Try and attend an observation day to give you a taster of what to expect and an opportunity to ask any questions you may initially have.

Work Hard and Absorb the Knowledge

Once you’ve enrolled to your course, utilise the training information, teachers and practical workshops to hone your skills and ask plenty of questions – after all, knowledge is power! At Nouveau Contour UK we use a variety of teaching techniques to help you retain as much information as possible. From pre- training materials to prepare at home, to practical workshops enabling you to perfect your technique on real life models, we cover everything to make sure you feel comfortable and confident to perform permanent cosmetics treatments which you and your clients can be proud of. The training is intense and thorough and consists of a good balance of theoretical knowledge and practical skills to firmly set you up for the future. Once your course has finished, that’s not the end. We provide ongoing support for all of our students throughout their training and also after they have completed their training with us. We are passionate about being part of your entire journey as a permanent cosmetic artist from the very start. We have a dedicated online support forum for all of our students no matter where they are in their career, and support is available from Karen Betts, the Nouveau Contour Training team and also our specialist Evolve Team, which has been specifically set up to support, encouragement and guidance.

Make a Basic Business Plan

Once you have completed your training, you’ll need to think about how you would like your new found skills to work for you. You may decide to make appointments to work around your current job or lifestyle as an additional revenue stream or you may decide to fully immerse yourself in the world of permanent makeup. Whatever the end goal, set yourself realistic milestones and tasks to achieve over time. The beauty of training in permanent cosmetics is that you can set your own rules and have the freedom to make your career in the industry work for you.

It’s a very exciting time to join a thriving industry, contact our team and start your journey today!



Nouveau Contour Student, Paula Elvey Wins Industry Award

Posted by Nadia Burgess on November 23, 2016

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“It’s never too late to change your career and follow your dreams”

It’s been a busy year at our Permanent Cosmetics Training Academy and there’s nothing we love more than hearing how our students are getting on once they have completed their course and qualified.

Fifty-two-year-old Paula Elvey started her Permanent Makeup journey with Nouveau Contour after deciding to start a new career and leave her job selling electric components. Just two years after completing her training in 2014 she won a UK Micropigmentation Award which is a huge accolade for any Permanent Cosmetics Artist. After being nominated by one of her clients, she entered, was shortlisted and won the ‘Best Simi-Permanent Artist – Two Years Experience and Under’ category. The judging process involved submitting case studies on eyes, brows and lip treatments to be examined by an expert panel as well as using Mystery Shoppers to get a better insight in to service she offers. She has achieved so much in a short space of time and we couldn’t be more proud!

Paul with her award

Since graduating as a Permanent Makeup Artist she has been hard at work perfecting her craft and changing people’s lives, but nothing could have prepared her for how rewarding her new found career could be. The passion, emotion and life changing results Paula is able to give her clients is one of the main things she loves about her career.

“I have witnessed and shared pure moments of delight with an 82 year old who ‘hasn’t had brows for decades’, and tears of joy from a working mum who is simply sick of spending 1-2 hours per week drawing her eyebrows on – and badly!“

When speaking about her decision to train with Nouveau Contour Paula said: “Originally, my aim when deciding to train in this demanding – but so rewarding – industry, was to delight my clients and enhance their features, which would naturally enhance their confidence.  That’s why I did my research and chose the very best Academy out there, which was Karen Betts and Nouveau Contour. Was it tough? Absolutely. But I wanted to be the best I could be, and I was sure – if I listened, practised, studied, practised, and practised again – they were the best team to do that.”

“I started training in Permanent Cosmetics at the age of 50 so my message to anyone out there who thinks they might be too old to be a part of this fab industry – look at me!”

We’re sure you’ll agree Paula’s story is very inspiring and proves It’s never too late to change your career and follow your dreams.

If you would like to kick start a life changing career in Permanent Cosmetics and follow in the footsteps of our inspirational Paula Elvey, take a look at our upcoming courses at our industry leading Training Academy.



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