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Tag Archives: Beauty

11 Reasons You Should Consider a Career in Microblading

Posted by Nadia Burgess on January 16, 2017

11 Reasons to consider a career in microbladingIf you’ve not heard of Microblading yet, where have you been hiding!?

The latest permanent brow technique of Microblading is part of the cosmetic tattooing family and continues to take the industry by storm in 2017.

As leading trainers, we have insider knowledge of those who have embarked on our Microblading training journey and have the pleasure of watching them and their businesses grow as a result. If you’ve been watching from the side lines, it’s about time you considered your new career in Microblading.

We’ve compiled a list of 11 top reasons why Microblading should be your next smart career move…

 

  1. It appeals to a wide audience

From twenty-somethings who want perfect ‘on fleek’ brows for their Instagram snaps, to the more mature client who has lost some brow hair with age, Microblading is a technique that appeals to so many people. As long as the client is over 18, they can be eligible for a Microblading treatment so your pool of clients is wide open, meaning more income and easier marketing.

 

  1. You can give the gift of confidence

There’s nothing more rewarding when you have a career in Permanent Cosmetics than making a real difference to someone’s confidence. A brow treatment can seem like such a small thing but it can be life changing for many. Seeing the smile on a client’s face after they’ve seen the final result is something that will always give you job satisfaction and that warm fuzzy feeling inside.

 

  1. Brows will change the look of a face instantly

Brows are so important as they frame the facial features. Without them, the face can look incomplete or unbalanced. With so many brow makeup products on the market, beauty junkies now recognise this too, so give them a permanent solution so they can look their best every day.

 

  1. Microblading continues to be in high demand, year after year

This isn’t just a craze. The demand for Microblading treatments is huge and continues to rise. Wherever you look, the term Microblading pops up in another beauty blog post or news story and celebrities are embracing this new treatment because of its undetectable, natural look. That being said, expectations from clients are high so, to be able to deliver first class treatments, you need to train with the best. Karen Betts has developed her own techniques and products that will help you become the artist that all clients will want to visit.

 

  1. You can build a lucrative business

Depending on the amount of training and how hard you work to market your services, the opportunity to make a healthy living for yourself is most certainly there. With the average treatment procedure costing around £350 and the outgoings minimal, you can easily earn a healthy profit from each treatment. People pay you for your skill and expertise so the more you practice and get the word out there, the more you can earn.

 

  1. You can quickly get a return on your investment

Due to the high earning potential, you can recuperate your training investment in a short amount of time, unlike many other businesses or beauty courses. If you are planning to perform treatments full time or fit in appointments around your current job, you will soon be in profit and earn enough to cover your training and set up costs.

 

  1. Microblading creates the most natural look

The great thing about the natural look of Microblading is that it’s not trend led. The treatment is designed to complement the face and enhance what would naturally be there so, although this technique is a trend that is booming in popularity now, it’s definitely a look that is here to stay.

 

  1. Microblading can fit in alongside traditional permanent cosmetics

Microblading goes hand in hand with other traditional permanent cosmetics procedures performed with a cosmetic tattoo machine. You can achieve a look by combining the two techniques or offer your client more options by adding this service to your list too.

 

  1. You’ll be learning the latest techniques

With K.B Pro, you can be safe in the knowledge that you are always learning the latest techniques with the most innovative pigments and tools. Karen is constantly wanting to learn more and develop her training to a whole new level and with her involvement with the SPCP the bar is always rising – she even gets advice from Richard Branson! Becoming a master in Microblading is not going to be a walk in the park but, with plenty of practice and support from your trainers, the sky’s the limit and we can take you there!

 

  1. You can become a master of brows

If it’s only brows you want to train in, that’s absolutely fine. By focusing purely on brows, you can become a specialist and develop your skills and techniques within brow treatments. Define yourself as the go-to technician for the best brows in the land and you’ll soon have clients on a waiting list to come and see you.

 

  1. You can expand your offering

If you already offer another brow treatment such as HD brows, this could be the next step in your career. Not only could you offer your clients a temporary brow solution, but you could have a permanent one too. If you are already familiar with brows and have experience drawing them on different clients, then that will put you in good stead to start Microblading training.

 

So could Microblading be the dream career path you’ve been waiting for? Find out more information at www.kbpro.com or get in touch with out training specialists who are always happy to talk.



How to Attract New Clients and Keep Them Too

Posted by Nadia Burgess on November 14, 2016

How to attract new clients for your beauty businessA huge part of creating a successful business is tailoring your products and services around the demands of your client. Having a loyal group of customers is what will keep your beauty business thriving and, if you know how to attract some new customers and hold onto them, you will be able to grow your business with ease.

Create Your Portfolio

First things first, you need to show off what you can do. From the moment you perform a treatment on a live model, start recording your progress. With permanent cosmetics particularly, each client will need a tailored treatment unique to them, so collecting great before and after photos will help you put together a well-rounded portfolio to show your potential clients a wide range of skills and techniques.

Present everything in a professionally printed booklet or folder and use it as a tool to show clients when they come in for a consultation. A professional looking portfolio shows customers you’re experienced, versatile and, most importantly, skilled!

Market Yourself

Marketing covers much more than the huge campaigns you see on TV or in glossy magazines, start small and you can still see some great results.

Most of us use social media on a daily basis so why not utilise your existing following and promote yourself using before and after shots and treatment availabilities. Approaching people that already know you in the first place will help with building trust and, you never know, they might go on to tell their friends too.

It doesn’t stop at social media though, setting up your own website will give you a little corner of the internet to talk about your business and really sell yourself. Having a place to link enquiries to and keep visitors updated with the latest news and events is invaluable when it comes to capturing potential customers searching for permanent cosmetics treatments on the web. You can display a Nouveau Contour badge on your site when you have trained with us so that every visitor recognises you are trained to the highest standard. You don’t have to be a tech guru either, there’s plenty of sites you can use which have ready-made templates that you can customise easily to get you up and running in no time.

There’s lots of ways you can spread the word offline too, advertising in local papers and handing out flyers to local shops and cafes. When you train with Nouveau Contour we will provide you with marketing materials to make promoting yourself a breeze. Once you have your materials in hand you can also start attending beauty trade shows and events. Which brings us nicely onto our next point…

Start Networking

Attending events doesn’t just mean exhibiting at them, you can attend them as a delegate too. Meet other like-minded people in the industry and share tips, tricks and best practice. It’s a great opportunity to make valuable contacts along the way. If you do choose to exhibit at a show, do your research into the kind of delegates that will be attending and make sure they are your ideal customers. Have plenty of literature on hand for people to take away with them and, wherever possible, note down some contact details for them and what you have specifically discussed so that you can tailor your follow up calls a few days later.

Practice Great Customer Service

Once you have welcomed a new customer, make sure they have an amazing experience. Choosing to have permanent makeup can be a big decision for your customer so from the very first time they contact you or walk through the door, be professional, approachable and welcoming. Your client may know very little detail of the procedure or healing process so explain and manage their expectations right from the start. This will help give them a memorable experience for all the right reasons. A happy customer will be your biggest asset and are much more likely to sing your praises and share their experience with friends and family. Once the procedure is complete, it doesn’t end there. Keep in touch with a quick follow up call to see how the healing process is going a few days after their appointment. The reassurance you can give to a customer is priceless; it will put their mind at ease and make them feel more comfortable to raise any other queries they have with you.

Follow all these pointers and you will soon be on your way to generating a loyal following of happy customers to help your permanent cosmetics business thrive!

If you want to start your own career in Permanent cosmetics take a look at our industry leading training courses developed by world renowned elite artist, Karen Betts.



Behind the Scenes – What it’s Like to be a Permanent Cosmetics Student

Posted by Nadia Burgess on November 3, 2016

Permanent Cosmetics Training Course
Being a student at one of our Permanent Cosmetics Training academies is the first step to starting an exciting and challenging new career. But what are the courses really like and what do they entail? We’re giving you a sneak peek behind the scenes for a week of Bronze: All Round Training (ART), courtesy of Abi, the newest member of the Nouveau Contour Head Office team to give you a taster of what to expect when you train with Nouveau Contour UK.

The week begins with a friendly welcome and introduction to the trainers who set out the objectives for the week – coffee and biscuits is a must! The atmosphere is professional yet fun and it became apparent from speaking to the students that there was a variety of reasons for undertaking this course. Some wanted to add Permeant Makeup treatments to their salon offering, some had been made redundant and decided to retrain and some simply wanted a change in career. No matter what the motive, the message was clear, it’s going to be a challenging few days but the information and skills which are to be learnt will be well worth the hard work.

The students had already completed some home study and attended Cosmetic Artistry, and Infection Control and Pain Management courses to prepare for the week of intensive learning and practical workshops. Elite Trainer, Sue Farley was to lead the training – she is the head trainer on the ART course at the Yorkshire Training Academy. Sue’s infectious personality made the class of 7 students feel comfortable and at ease straight away. Another elite trainer, Sharon Skelding; who is also one of Karen Betts’ Elite Permanent Makeup Artists, performing treatments at the Karen Betts Professional Clinics in Yorkshire, Cheshire and No.1 London Harley Street, was on hand to help guide and coach the budding students.

Day 1 – Foundations and First Practice

practice mats

The first day started with theory lessons, these help provide a good solid foundation from which the students will be able to understand crucial aspects of the art of permanent cosmetics, looking at the different treatments, structure of the skin and how to the students could promote and market the treatments for their business. Each student was given a comprehensive manual that they could continue to refer to once they had completed their training.

The afternoon was spent with the students becoming familiar with the Nouveau Contour Intelligent Machine – which is the machine used to perform the treatments. The students enjoyed practicing on mats to perfect different tattooing techniques before they moved on to live models later in the week.

The practical session began with basic line drawing using the machine with lots of focus on getting the pressure and depth of the needles just right. By using comprehensive videos and live demonstrations, each stage was explained step by step and there were lots of one to one conversations between the trainers and every student.

The underpinning message of the day was “practice, practice, practice.” Even after the week is over, all of the students are expected to spend as much time as possible practicing with their new machine and honing their drawing skills.

Day 2 – Colour Theory and Practice

doll heads

The second day kicked off with colour theory. Colour theory is crucial for assessing clients’ skin tone and in turn choosing the right pigment for the clients. It is a very complex subject to get to grips with, but extremely interesting.  After an in-depth discussion about the importance of colours, skin undertones and different skin types, it was time to explore K.B Pro pigments and practice colour matching. The trainers demonstrated how to pick the perfect colours for clients and how to carry out an effective consultation creating lots of two-way conversation and questions throughout.

In the afternoon, it was time for more practical work with lip blush techniques. Starting with a liner and then moving to a circling technique, the students learnt how to create the illusion of perfectly defined and fuller looking lips.

Day 3 – 5 – Lips, Eyes and Brows

permanent lip treatment

The last 3 days of the course is where the practice really came in to fruition; carrying out treatments on live models. The mornings were spent with the students practicing their techniques on mats and dolls heads – affectionately named ‘Betty’ and the afternoons were when the students performed the treatments.  As can only be expected, there were a few nerves before the tattooing began, but there was a lot of excitement and a great buzz in the air.

Sue and Sharon were accompanied by other members of the Training Team to support and oversee each student whilst they carried out their treatments on the models.  Each model received a thorough consultation before their treatment commenced, and after the treatment was performed under the watchful eye and guidance from the Nouveau Contour Trainers. The trainers assisted with the first outline of the lip treatment to help them along then once the treatment was complete, the models were given aftercare instructions to take away with them.

Once the week of intense training was complete, it was time for a debrief. Each student received feedback and everyone reflected back over the week sharing their experiences. There were tears and plenty of excitement, as well as relief! It was crystal clear how much each student had enjoyed the first part of their journey in permanent cosmetics, and although there were nerves about performing treatments without the expert eyes of the Nouveau Contour Trainers nearby, they were reassured support was always on hand from Nouveau Contour. They were officially ready to take the next steps forward in their career as budding permanent cosmetics artists!

If you’ve thought about training in Permanent Cosmetics and being amongst the next generation of permanent cosmetics artists get in touch with our training specialists on 0844 801 6830 or download our training brochure here. Our training specialists are always on hand to make sure you select a course which is perfect for you, and you can visit us on an observation day to experience our training offering at your local academy.



Nouveau Contour UK Win Safety in Beauty Diamond Award

Posted by Nadia Burgess on July 8, 2016


safetyAndBeauty_web_winner_banner - BIG

Nouveau Contour UK are elated and thrilled to announce that they have won ‘The Safety in Beauty Diamond Award’ in Excellence and Dedication to Safety in Beauty 2016.

Facing stiff competition when initially shortlisted in the ‘Best Training & Professional Development’ category, from many other reputable and highly commended companies in the Medical and Advanced beauty sector of the beauty industry, Nouveau Contour UK was awarded the magnificent accolade at this year’s prestigious London White Party which took place on 2nd July.

Karen Betts, collected the award at the ceremony which took place at the White Party London   also a fundraiser for the Katie Piper Foundation. Karen said: “We are so happy to have won this award. It pays great testament to everything we strive for on a daily basis. We are 110% dedicated to delivering the next generation of permanent cosmetics artists and take great pride in everything we do. I’d like to thank my amazing team who are incredibly passionate and dedicated to providing the best possible training, service and support for all our of our artists.”

 



Karen Betts Announced Amongst Top 50 Industry Influencers in the Beauty Industry

Posted by Nadia Burgess on January 20, 2016

Professional Beauty readers voted Nouveau Beauty Group MD, Karen Betts as one of the top 50 influencers in the professional beauty industry, highlighting her as someone who made a big impact on the industry in 2015.

Professional Beauty said; “As Group Director of Nouveau Beauty Group Betts created waves last year with the launch of a permanent make-up pigments line under the brand KB Pro and ambitious oversea expansion plans. As co-founder of HD Brows, she has also been a driving force behind the brand’s rapid growth and its transition to a full-service offer.”

Karen was extremely grateful and humbled with the announcement and said; ‘I feel honoured to have been recognised as one of the top 50 influencers of the industry, and would like to thank everyone who voted. An accolade such as this spurs me on to continue working hard and there’s a lot more in store this year.”

We’re all very proud of Karen Betts here at Nouveau Beauty Group and looking forward to an exciting year ahead with yet more growth anticipated.



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