Promote your lashes treatments & products to increase your sales & profits – our Top Tips!
Here, Elissa (experienced Nouveau Lashes Marketeer and mobile Lashes Technician) shares with us some great promotional tips, retailing ideas and link-selling advice to help you increase your treatment sales and profits.
Elissa, what would be your top promotional tips be when starting out on your own?
Knowledge in your treatments and products is essential when building trust with your clients. You can never know enough and will learn extra tips all the time. Some of my best advice has come from fellow technicians, we are all in this industry together and there is enough work to go round, so make lash friends rather than competing enemies. I started my lashes journey in my new home city of Manchester. I was a mobile technician and only knew a handful of people so was worried about building a client base. Can I just say that without the POWER of Social Media I would not have a business. If you are not on Facebook and Twitter do it now!
Your work is your best advert so make sure as many people as possible see it. Take before & after photos and tag your clients in (obviously with their permission). They may have 400 friends and your work will then appear on 400 newsfeeds for FREE. Also, think about other local businesses who you could work with, especially if they have a large social presence. A friend of mine specialises in Botox and fillers so I offered to do her lashes for free if she would post about them on her pages. Within 24 hours I was fully booked for a month and I am now going into business with her in her new clinic.
Here at Nouveau Lashes HQ, Steph our Digital Marketing Executive, loves receiving all your photos and we want to support you all from a brand perspective. We are proud of all your work, so when you post your before & after photos please copy the relevant brand in and #BRANDPhotoShare (eg #LVLPhotoShare). Find Nouveau Lashes on Facebook here. Read more